What is a fractional CMO?

As a fractional CMO (Chief Marketing Officer), I work with your company for a few hours or days each week to develop and execute marketing strategies. This gives your business access to high-level expertise and strategic leadership, without the cost and commitment of a full-time hire, making it a cost-effective solution for scaling and growth.
Services
Feeling stuck between DIY marketing and expensive hires?
You don't have to do it all alone. Get tailored support to sharpen your positioning, clarify your message, and build a marketing engine that delivers real results.
Fractional CMO Services
Accelerate your growth while maintaining flexibility and cost-efficiency
Customised Marketing Strategies
Focus on marketing activities that align with your unique business goals.
Bespoke Communication Plans
Build trust and connect with your audience and stakeholders
Brand and Creative Assets
Stand out with a consistent brand identify, compelling visuals and messaging
Programs
Want to grow with stronger strategy, not just more tactics? You're in the right place.
Our live and on-demand programs help founders build smarter marketing foundations - fast!
Learn how to position your brand, tell your story, craft compelling content and turn strategy into action.

The 5-Week Marketing Sprint
For Founders gearing up for launch and those who have recently launched.
Led by a fractional CMO. Designed for traction.
Walk away with:
Sharp positioning & messaging foundation
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A practical, focused marketing strategy
Clear content and lead-gen game plan
Ready-to-use tools, templates, and frameworks
The confidence to drive growth — or brief a team to do it for you
October cohort now closed.
Waitlist open for Feb/March 2026
Working with Pernille through Think Boldly! has been a game changer. She doesn’t just give you a marketing strategy, she gives you clarity and confidence to take action. Whether it’s deep strategic guidance or the practical tools you need to execute, Pernille brings a rare mix of insight and energy that helps you cut through the noise and move forward. I’d recommend her to any founder or team looking to grow with purpose.
Careen Redman, Co-Founder & CEO, Humaneer
As a relatively new start up, Pernille helped us to navigate our branding journey and really nailed the right next steps for who we are. Pernille really knows her stuff and gave us practical and actionable advice.
Anna Reid, Director, Advance Consulting Group
After attempting to manage our marketing alongside an already heavy
workload, I can’t express the relief I felt when I met Pernille.
She’s passionate, highly skilled, and truly understands the unique challenges
start-ups face.
Pernille works quickly, asks insightful questions, and empowers you with the
tools to run a successful campaign. Her fractional service model makes it
possible to have a senior expert on your team without breaking the budget.
I wholeheartedly recommend her to any founders looking for impactful
support.
Amber Standley Co-founder/CXO - Terria

About Us
The journey of entrepreneurship
can be daunting. So much hinges on your ability to gain traction and connect with your audience. That’s why I started Think Boldly! to provide entrepreneurs and SMEs with the expert brand and marketing support they need to stand out, make an impact, and grow their businesses.